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Babs van Korlaar

Curious by default / Creative thinker / Hands-on marketer

The Person Behind the Campaign

I'm a marketing and communications professional who loves turning ideas into something real. Over the past few years, I've built my own business, worked with a wide range of organisations and launched my own conversation card game.

What drives me? Bringing people, ideas and stories together. From developing a campaign strategy to creating content or coordinating a launch, I enjoy being involved from the first brainstorm to the final result.

Now I'm excited to start a new chapter!

Babs as a little girl, dressed up as a Disney princess with a magic wand
Once a little girl dreaming of Disney magic, now hoping to become part of it.

Selected Work Experience

Scene by scene — click a role to roll the tape.

  1. Leading end-to-end marketing campaigns for clients across diverse industries, from strategy and audience positioning to creative development, execution and evaluation. As the main point of contact, I coordinate stakeholders, manage multiple projects and translate business objectives into impactful campaigns across digital and offline channels.

Behind the Scenes

A few brands, projects and campaigns I've helped bring to life.

  • Brand Positioning & Strategy

    Take 1

    Freelance Administraties

    “Turning ideas into a brand with a clear direction.”

    Developed brand positioning and strategy, translating business ambitions into a clear identity, target audience and strategic direction.

    Brand Strategy · Positioning · Target Audience · Brand Identity

  • Social Media · Content · Design

    Take 2

    JM Limoncello

    “Bringing a new brand to life.”

    Developed the brand's social media positioning and translated it into content formats, photography, copywriting and visual design, creating a consistent brand identity across channels.

    Social Media Strategy · Content Creation · Photography · Copywriting · Design

  • PR · Communications · Campaigns

    Take 3

    Utrecht4GlobalGoals

    “Turning meaningful initiatives into stories that connect.”

    Developed communication campaigns and social content around the Sustainable Development Goals, while supporting events, PR activities and community engagement.

    Communication Strategy · Campaigns · PR · Social Media · Events

  • Social Media · Content · Design

    Take 4

    Oskam Groep

    “From occasional posts to consistent brand communication.”

    Developed a structured social media strategy and managed ongoing content creation, translating real projects into engaging stories and a recognisable visual identity.

    Content Strategy · Social Media · Copywriting · Graphic Design

  • Events · Communications · Project Management

    Take 5

    Green Business Club Utrecht

    “From concept to a celebration for 100+ guests.”

    Supported the organisation and execution of a 10-year anniversary event, coordinating the programme, communications, stakeholders and on-site activities.

    Event Management · Project Coordination · Communications · Stakeholder Management

Hover to pause · drag or swipe to explore

The Highlights

  • 11Retail StoresTook The Babbel Game from a personal idea to a physical product sold in 11 stores.
  • →From Concept to LaunchDeveloped brand identities and launched websites for clients (e.g. JM Limoncello).
  • ∞Campaigns That ConnectCreated and coordinated marketing and communication activities for organisations (e.g. U4GG).
  • 7Months, One TeamJoined the Municipality for a maternity cover assignment, combining independent responsibility with close team collaboration.
  • 1My Own BusinessBuilt Babbel Business and learned to manage clients, creative projects, deadlines and commercial priorities independently.

My Skills

  • Campaign Strategy & Coordination
  • Brand Positioning & Storytelling
  • Digital Marketing & Content Creation
  • Project & Stakeholder Management
  • Creative Concept Development
  • PR, Partnerships & Events

Education

  • 2023Master Intercultural Communication, cum laude (English track)
    Utrecht University
    Specialisation in strategic communication within international and multilingual contexts, with attention to linguistic and cultural diversity, audience-oriented communication and different societal perspectives.
  • 2019 – 2020Minor Social and Political Sciences (30 ECTS)
    University of Helsinki (Erasmus+)
  • 2017 – 2021Bachelor International Communication and Media / Creative Business
    HU University of Applied Sciences Utrecht

Plus a marketing internship in Melbourne.

Tools & Skills

Creative & Design

  • Canva Pro
  • Adobe Illustrator
  • Adobe Photoshop
  • Figma

Digital Marketing

  • Google Analytics 4
  • SEO
  • Mailchimp
  • Social Media Management

Planning & Collaboration

  • Miro
  • Google Workspace
  • Microsoft PowerPoint

Languages

Dutch — Native · English — Fluently · German — Basic

Final scene

Let's make
it happen.

I've spent the past few years building stories of my own. I'd love to help bring yours to life.

Name
Babs van Korlaar
Location
Utrecht, Netherlands
Send Me an Email Call Me LinkedIn The Babbel Game
Make it
happen ✦

Babs van Korlaar / Original campaign concept

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